WO-HOOOOOOO!!!!!!!!!!!
I've been wanting to do this for awhile, but I have FINALLY signed up with an online e-mail marketing program, Constant Contact. I did a trial with them this summer, and was seriously impressed with how easy it was to make a newsletter. I *did* try iContact recently, but their newsletter templates were not easily adjusted. I had to go into the HTML code and tweak it (thankfully I learned how to read basic HTML in college), but I could never quite get it how I wanted it.
Anyhow, we have been gathering e-mails when we show slideshows at wedding receptions. Now, Constant Contact makes it seriously easy to send out an e-mail branded to OUR studio! It's AWESOME! :-)
Another fantastic component is I can track who opens the e-mail, what they click on, etc.
Our former lab sent out massive e-mails, but I never had control over what they said, and was never able to view any statistics on them. This is a super-cool program that I'm excited to integrate to Heartland!
In the future, perhaps we'll make big announcements on it ... and just today, I used it to send out a reminder to all of our clients with active galleries to place Christmas orders on or before Sunday. Sweetness!
And I'm happy to report that I now have almost 20 items crossed off of the 101 in 1001 list (19 to be exact).
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